Concepedia

Ramarao Desiraju

RD

Statistics

Publications

20

Citations

1.4K

H-Index

16

Active since

1997

Affiliations

University of Central Florida(Current)

University of Chicago

University of Florida

College of Business Administration

University of Central Oklahoma

Ramarao Desiraju is an author at University of Central Florida specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEconomicsMarket DesignBusiness StrategyConsumer ResearchSupply Chain ManagementDynamic PricingMechanism Design

Publications per year

1997–2018

20

Publications

20

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Ramarao Desiraju, Pradeep K. Chintagunta · Journal of Marketing · 2004 · 251 citations

Investment Implications, Marketing-mix Variables, Consumer Research +16

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Ramarao Desiraju, Sridhar Moorthy · Management Science · 1997 · 178 citations

Consumer Uncertainty, Asymmetric Information, Market Design +20

Strategic Service Pricing and Yield Management

Ramarao Desiraju, Steven M. Shugan · Journal of Marketing · 1999 · 169 citations

Consumer Research, Business Analytics, Pricing +18

Strategic Service Pricing and Yield Management

Ramarao Desiraju, Steven M. Shugan · Journal of Marketing · 1999 · 118 citations

Consumer Research, Business Analytics, Pricing +18

Diffusion of new pharmaceutical drugs in developing and developed nations

Ramarao Desiraju, Harikesh S. Nair, Pradeep K. Chintagunta · International Journal of Research in Marketing · 2004 · 97 citations

Pharmaceutical Innovation, Pharmacy, Drug Design +11

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