Kirthi Kalyanam

How Technology is Changing Retail

Venkatesh Shankar, Kirthi Kalyanam, Pankaj Setia et al. · Journal of Retailing · 2020 · 408 citations

Business, Retail Management, Technology Management +12

The E-Marketing Mix: A Contribution of the E-Tailing Wars

Kirthi Kalyanam, Shelby H. McIntyre · Journal of the Academy of Marketing Science · 2002 · 266 citations

Business, Marketing, Marketing Management +12

A decision support system for vendor managed inventory

Dale D. Achabal, Shelby H. McIntyre, Stephen A. Smith et al. · Journal of Retailing · 2000 · 226 citations · Full text

Management, Operations Management, Supply Chain Management +17

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Sridhar Narayanan, Kirthi Kalyanam · Marketing Science · 2015 · 163 citations

Business, Business Economics, Economics +16

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam · Journal of Marketing Research · 2019 · 120 citations

Business, Marketing, Marketing Management +11