Journal of Retailing · 2020 · 408 citations · 46 references
BusinessRetail ManagementTechnology ManagementRetail AnalyticsRetail MarketingRetail StrategyRetail Communication StrategyRetail DevelopmentRetail MerchandisingRetail Sales StrategyRetail Technology IntegrationTechnological ChangeElectronic RetailingRetail Format InnovationRetail Technology Adoption
46
A New Product Growth for Model Consumer Durables
Frank M. Bass · Management Science · 1969 · 5.9K citations