Navdeep S. Sahni

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni · Journal of Marketing Research · 2016 · 186 citations

Marketing Analytics, Advertising Spillovers, Targeted Advertising +16

How do firms make money selling digital goods online?

Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti et al. · Marketing Letters · 2014 · 169 citations

Digital Goods Online, Electronic Marketplace, Digital Business +6

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam · Journal of Marketing Research · 2019 · 112 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +24

Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search

Navdeep S. Sahni, Harikesh S. Nair · The Review of Economic Studies · 2019 · 90 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +22

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Navdeep S. Sahni, Harikesh S. Nair · Marketing Science · 2019 · 64 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +16