Concepedia

Hui-Yi Lo

HL

8

Publications

450

Citations

8

H-Index

2010

Active since

Affiliations

National Chung Hsing University(Current)

Yuan Ze University

University College London

National Taipei University

Hui-Yi Lo is an author at National Chung Hsing University specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBehavioral Decision MakingPsychologyBehavioral ScienceConsumer Decision MakingBusinessBrand Awareness

Publications per year

2010–2020

8

Publications

8

Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements

Hao Li, Hui-Yi Lo · Journal of Advertising · 2014 · 154 citations

Viral Marketing, Social Media, Advertising +14

Shopping without pain: Compulsive buying and the effects of credit card availability in Europe and the Far East

Hui-Yi Lo, Nigel Harvey · Journal of Economic Psychology · 2010 · 111 citations

Economics, Far East, Compulsive Shopping +9

Antecedents of consumers’ intentions to upgrade their mobile phones

Fang-Mei Tseng, Hui-Yi Lo · Telecommunications Policy · 2011 · 80 citations

Behavioral Sciences, Consumer Uncertainty, Mobile Marketing +10

Effects of shopping addiction on consumer decision-making: Web-based studies in real time

Hui-Yi Lo, Nigel Harvey · Journal of Behavioral Addictions · 2012 · 41 citations · Full text

QUICK RESPONSE CODES AROUND US: PERSONALITY TRAITS, ATTITUDES TOWARD INNOVATION, AND ACCEPTANCE

Hui-Yi Lo · Journal of electronic commerce research · 2014 · 19 citations

Innovation Adoption, Behavioral Decision Making, Digital Marketing +23

Rows per page

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