Concepedia

Hao Li

HL

5

Publications

289

Citations

5

H-Index

1998

Active since

Affiliations

Shanghai University(Current)

Hao Li is an author at Shanghai University specializing in business, management, and consumer research.

Top concepts

BusinessFinanceEconomicsMarketingManagementConsumer ResearchArtsInsuranceAdvertisingSocial Media

Publications per year

1998–2024

5

Publications

5

Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements

Hao Li, Hui-Yi Lo · Journal of Advertising · 2014 · 154 citations

Viral Marketing, Social Media, Advertising +14

Unraveling in Matching Markets

Hao Li, Sherwin Rosen · American Economic Review · 1998 · 99 citations

Early Contracting, Two-period Matching Model, Market Design +16

On-demand automated bus services: Opportunities and challenges

Huizhao Tu, Maria Attard, Ying Yang et al. · Communications in Transportation Research · 2024 · 13 citations · Full text

How Does Heterogeneous Consumer Behavior Affect Pricing Strategies of Retailers?

Hao Li, Ting Peng · IEEE Access · 2020 · 12 citations · Full text

Economics, Online Customer Behavior, Dynamic Pricing +14

How does internationalization affect capital raising decisions? Evidence from UK firms

Edward Jones, Nana Abena Kwansa, Hao Li · Journal of Multinational Financial Management · 2020 · 11 citations · Full text

International Management, International Business Strategy, International Finance +9

Rows per page

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