Ad Rank Optimization is a computational method within search advertising that determines the position of an advertisement in search engine results by maximizing a composite score derived from bid amount, ad quality, and expected user engagement.
8
Publications
205
Citations
24
Authors
16
Institutions
Publications per year
2017–2026
3
Parents
Publications
8
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng et al. · 2021 · 26 citations
Business, Marketing, Advertising +10
Ranking and tradeoffs in sponsored search auctions
Bem Roberts, Dinan Gunawardena, Ian A. Kash et al. · 2013 · 20 citations
1–5 of 8
Authors
24
- MJ
2
h-index
- DG
2
h-index
- BR
2
h-index
- IA
2
h-index
- PK
2
h-index
1–5 of 24
Institutions
16
Microsoft Research (United Kingdom)
Cambridge, United Kingdom
2 h-index
8 publications
124 citations
Lehigh University
Bethlehem, United States
1 h-index
1 publications
16 citations
Indian Institute of Management Kozhikode
Kozhikode, India
1 h-index
1 publications
10 citations
Microsoft (United States)
Redmond, United States
1 h-index
4 publications
80 citations
Carnegie Mellon University
Pittsburgh, United States
1 h-index
1 publications
55 citations
University of Hong Kong
Pok Fu Lam, Hong Kong
1 h-index
1 publications
16 citations
Chongqing University
Chongqing, China
1 h-index
1 publications
16 citations
Alibaba Group (China)
Hangzhou, China
1 h-index
6 publications
156 citations
1–8 of 16
Venues
- Information Systems Research
ISR · 1 publications · 16 citations
1
h-index
- CaltechAUTHORS (California Institute of Technology)
Repository · 1 publications · 55 citations
1
h-index
- arXiv (Cornell University)
Repository · 1 publications · 26 citations
1
h-index
- Journal of Research in Interactive Marketing
1 publications · 41 citations
1
h-index
- Marketing Intelligence & Planning
1 publications · 10 citations
1
h-index
1–5