Putting one-to-one marketing to work: Personalization, customization, and choice - Concepedia

Concepedia

Publication | Closed Access

Putting one-to-one marketing to work: Personalization, customization, and choice

54

Citations

68

References

2008

Year

Neeraj Arora, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin,

Marketing Letters

MarketingOne-to-one MarketingE-service PersonalizationConsumer Research

References

	Year	Citations

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