Personalization Strategies is a managerial approach in guest experience management that systematically designs and delivers offerings, interactions, and service processes tailored to individual guests’ characteristics, preferences, and behaviors in order to enhance perceived relevance, satisfaction, and loyalty.
465
Publications
39.4K
Citations
1.2K
Authors
499
Institutions
Publications per year
2017–2026
160
Publications
465
The “I Designed It Myself” Effect in Mass Customization
Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Management Science · 2009 · 754 citations
1–5 of 465
Authors
1.2K
- SY
8
h-index
- SK
4
h-index
- XX
4
h-index
- JB
4
h-index
- LE
4
h-index
1–5 of 1.2K
Institutions
499
Pennsylvania State University
State College, United States
9 h-index
16 publications
3.9K citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
6 h-index
10 publications
501 citations
New York University
New York, United States
6 h-index
11 publications
3.5K citations
University of Hong Kong
Pok Fu Lam, Hong Kong
6 h-index
8 publications
1.4K citations
Carnegie Mellon University
Pittsburgh, United States
6 h-index
16 publications
2.2K citations
Georgia Institute of Technology
Atlanta, United States
6 h-index
10 publications
1K citations
University of Waterloo
Waterloo, Canada
5 h-index
8 publications
328 citations
Hong Kong University of Science and Technology
Hong Kong, Hong Kong
5 h-index
8 publications
1.5K citations
1–8 of 499
Venues
- Computers in Human Behavior
7 publications · 615 citations
7
h-index
- SSRN Electronic Journal
Repository · 6 publications · 105 citations
6
h-index
- Telematics and Informatics
6 publications · 386 citations
6
h-index
- Journal of Travel Research
JTR · 5 publications · 583 citations
5
h-index
- Tourism Management
5 publications · 449 citations
5
h-index
1–5