Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Exchange and Power in Social Life.

Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations

Social Sciences, Social Psychology, Sociology +15

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

An Examination of the Nature of Trust in Buyer-Seller Relationships

Patricia M. Doney, Joseph P. Cannon · Journal of Marketing · 1997 · 6.2K citations

Management, Social Psychology, Supply Chain Management +10

The Social Psychology of Groups

William F. Kenkel, John Thibaut, Harold H. Kelley · The American Catholic Sociological Review · 1959 · 6K citations

Social Sciences, Social Psychology, Group Dynamics +9