Concepedia

Personalization Effects

Personalization Effects is a theoretical construct in digital audience engagement that denotes the measurable influence of tailored content, interface, or interaction design on user behavior, cognition, or affective response, distinguished by its focus on systematic variations in audience outcomes resulting from algorithmic or rule-based individualization strategies.

156

Publications

15.4K

Citations

346

Authors

197

Institutions

Publications per year

2017–2026

54

Parents

Publications

156

Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma

Ramnath K. Chellappa, Raymond G. Sin · Information Technology and Management · 2005 · 1K citations

, , +15

Social Networks, Personalized Advertising, and Privacy Controls

Catherine E. Tucker · Journal of Marketing Research · 2013 · 798 citations

, , +17

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal et al. · Journal of Retailing · 2014 · 765 citations · Full text

, , +17

Rise of Machine Agency: A Framework for Studying the Psychology of Human–AI Interaction (HAII)

S. Shyam Sundar · Journal of Computer-Mediated Communication · 2019 · 706 citations

, , +15

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1

Tam, Ho · MIS Quarterly · 2006 · 569 citations

, , +15

1–5 of 156

Authors

346

  1. AD
    Arie Dijkstra

    University of Groningen, Netherlands

    4 publications · 258 citations

    4

    h-index

  2. SY
    Shuk Ying Ho

    Australian National University, Australia

    4 publications · 776 citations

    4

    h-index

  3. EG
    Edith G. Smit

    University of Amsterdam, Netherlands

    3 publications · 223 citations

    3

    h-index

  4. NH
    Natali Helberger

    University of Amsterdam, Netherlands

    3 publications · 636 citations

    3

    h-index

  5. FD
    Freya De Keyzer

    University of Antwerp, Belgium

    3 publications · 362 citations

    3

    h-index

1–5 of 346

Institutions

197

  1. University of Amsterdam

    Amsterdam, The Netherlands

    8 h-index

    24 publications

    4.2K citations

  2. Pennsylvania State University

    State College, United States

    6 h-index

    8 publications

    2.5K citations

  3. University of Antwerp

    Antwerp, Belgium

    5 h-index

    15 publications

    1.5K citations

  4. University of Groningen

    Groningen, The Netherlands

    4 h-index

    5 publications

    347 citations

  5. University of Miami

    Coral Gables, United States

    4 h-index

    5 publications

    315 citations

  6. University of Southern California

    Los Angeles, United States

    4 h-index

    6 publications

    2.2K citations

  7. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    3 h-index

    4 publications

    1.1K citations

  8. University of Waterloo

    Waterloo, Canada

    3 h-index

    4 publications

    265 citations

1–8 of 197

Venues

  1. Computers in Human Behavior

    8 publications · 931 citations

    8

    h-index

  2. SSRN Electronic Journal

    Repository · 5 publications · 212 citations

    5

    h-index

  3. Journal of Consumer Psychology

    3 publications · 190 citations

    3

    h-index

  4. Journal of Interactive Advertising

    3 publications · 388 citations

    3

    h-index

  5. Journal of the Association for Information Systems

    JAIS · 3 publications · 692 citations

    3

    h-index

1–5