Concepedia
Statistics
Publications
28
Citations
2.5K
H-Index
20
Active since
2002
Affiliations
Australian National University(Current)
Hong Kong University of Science and Technology
The University of Melbourne
University of Hong Kong
University of Haifa
Shuk Ying Ho is an author at Australian National University specializing in personalization, business, and information systems.
Publications per year
2002–2021
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
Kar Yan Tam, Shuk Ying Ho · Information Systems Research · 2005 · 619 citations
Business, Management Information Systems, Marketing +10
Understanding the impact of web personalization on user information processing and decision outcomes
Kar Yan Tam, Shuk Ying Ho · Journal of the Association for Information Systems · 2006 · 360 citations
Business, Information Systems, Social Psychology +17
The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory1
Shuk Ying Ho, David Bodoff · MIS Quarterly · 2014 · 273 citations
Business, Marketing, Marketing Management +13
Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
Shuk Ying Ho, David Bodoff, Kar Yan Tam · Information Systems Research · 2010 · 155 citations
Business, Information Systems, Marketing +17
The attraction of personalized service for users in mobile commerce
Shuk Ying Ho, Sai Ho Kwok · ACM SIGecom Exchanges · 2002 · 150 citations
Business, Information Systems, Management Information Systems +14
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