Publication | Open Access

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Personalization ParadoxTargeted AdvertisingInformation CollectionConsumer ResearchCommunicationOnline Customer BehaviorJournalismManagementMarketing CommunicationOnline AdvertisingOnline Advertisement EffectivenessTrustMarketingAdvertisingTrust MetricInteractive MarketingAdvertising EffectivenessArtsPersuasion