Behavioral Personalization is a personalization strategy that tailors content, recommendations, or user experiences based on the analysis of individual users’ past behaviors, such as browsing history, click patterns, purchase activity, or interaction dynamics, distinguishing it from demographic or contextual approaches by focusing on observed actionable data.
45
Publications
2.1K
Citations
135
Authors
67
Institutions
Publications per year
2017–2026
21
Parents
Publications
45
The Perils of Behavior-Based Personalization
Juanjuan Zhang · Marketing Science · 2010 · 194 citations
1–5 of 45
Authors
135
- DR
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- CB
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- JF
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- HO
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- MK
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1–5 of 135
Institutions
67
Eindhoven University of Technology
Eindhoven, The Netherlands
3 h-index
4 publications
683 citations
University of Aberdeen
Aberdeen, United Kingdom
2 h-index
2 publications
60 citations
University of Amsterdam
Amsterdam, The Netherlands
2 h-index
3 publications
58 citations
Carnegie Mellon University
Pittsburgh, United States
2 h-index
5 publications
273 citations
Charles University
Prague, Czechia
2 h-index
10 publications
295 citations
University of Oulu
Oulu, Finland
2 h-index
4 publications
55 citations
Radboud University Nijmegen
Nijmegen, The Netherlands
2 h-index
2 publications
405 citations
Philips (Netherlands)
Amsterdam, The Netherlands
2 h-index
2 publications
331 citations
1–8 of 67
Venues
- Computers & Education
3 publications · 112 citations
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- International Journal of Human-Computer Studies
2 publications · 413 citations
2
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- Communications of the ACM
1 publications · 37 citations
1
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- Experimental and Clinical Psychopharmacology
1 publications · 53 citations
1
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- AIS Transactions on Human-Computer Interaction
1 publications · 27 citations
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