Concepedia
Statistics
Publications
28
Citations
1.1K
H-Index
20
Active since
2014
Affiliations
University of Minnesota(Current)
University of Amsterdam
Twin Cities Orthopedics
Radboud University Nijmegen
University of Illinois Urbana-Champaign
Claire M. Segijn is an author at University of Minnesota specializing in marketing, advertising, and business.
Publications per year
2014–2024
Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising
Claire M. Segijn, Iris van Ooijen · Journal of Marketing Communications · 2020 · 91 citations · Full text
Business, Marketing, Marketing Management +17
Challenges and Future Directions of Computational Advertising Measurement Systems
Joseph T. Yun, Claire M. Segijn, Stewart Pearson et al. · Journal of Advertising · 2020 · 90 citations · Full text
Business, Marketing, Marketing Management +15
How consumers attend to online reviews: an eye-tracking and network analysis approach
Ewa Masłowska, Claire M. Segijn, Khadija Ali Vakeel et al. · International Journal of Advertising · 2019 · 72 citations · Full text
Business, Marketing, Psychology +16
Privacy Cynicism and its Role in Privacy Decision-Making
Iris van Ooijen, Claire M. Segijn, Suzanna J. Opree · Communication Research · 2022 · 66 citations · Full text
Computing, Management Information Systems, Social Psychology +15
Advertising in a Media Multitasking Era: Considerations and Future Directions
Brittany R. L. Duff, Claire M. Segijn · Journal of Advertising · 2019 · 63 citations
Social Sciences, Communication, Marketing +17
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