Concepedia

Khadija Ali Vakeel

KA

9

Publications

380

Citations

9

H-Index

2016

Active since

Affiliations

Northwestern University(Current)

DePaul University

Indian Institute of Management Indore

University of Minnesota

University of Amsterdam

Khadija Ali Vakeel is an author at Northwestern University specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingBusinessCustomer SatisfactionArtsAdvertisingEngineering

Publications per year

2016–2024

9

Publications

9

How consumers attend to online reviews: an eye-tracking and network analysis approach

Ewa Masłowska, Claire M. Segijn, Khadija Ali Vakeel et al. · International Journal of Advertising · 2019 · 66 citations · Full text

Opinion Aggregation, Consumer Research, Social Influence +22

AI concierge in the customer journey: what is it and how can it add value to the customer?

Stephanie Q. Liu, Khadija Ali Vakeel, Nicholas Smith et al. · Journal of service management · 2024 · 62 citations · Full text

Artificial Intelligence, Customer Satisfaction, Ai Concierge +27

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Claire M. Segijn, Hilde Voorveld, Khadija Ali Vakeel · Journal of Advertising · 2021 · 51 citations · Full text

Service failures after online flash sales: role of deal proneness, attribution, and emotion

Khadija Ali Vakeel, K. Sivakumar, K.R. Jayasimha et al. · Journal of service management · 2018 · 49 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +21

Do security and privacy policies in B2B and B2C e-commerce differ? A comparative study using content analysis

Khadija Ali Vakeel, Saini Das, Godwin J. Udo et al. · Behaviour and Information Technology · 2016 · 41 citations

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