Concepedia

K.R. Jayasimha

KJ

8

Publications

247

Citations

8

H-Index

2013

Active since

Affiliations

Indian Institute of Management Indore(Current)

Lehigh University

K.R. Jayasimha is an author at Indian Institute of Management Indore specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCommunicationConsumer BehaviorMarketing InsightsConsumer EngagementCustomer SatisfactionInteractive MarketingConsumer Decision Making

Publications per year

2013–2021

8

Publications

8

Service failures after online flash sales: role of deal proneness, attribution, and emotion

Khadija Ali Vakeel, K. Sivakumar, K.R. Jayasimha et al. · Journal of service management · 2018 · 49 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +21

Service delivery innovation architecture: An empirical study of antecedents and outcomes

Rajeev Verma, K.R. Jayasimha · IIMB Management Review · 2014 · 41 citations · Full text

Investigating consumer advocacy, community usefulness, and brand avoidance

K.R. Jayasimha, Harish Chaudhary, Anurag Chauhan · Marketing Intelligence & Planning · 2017 · 37 citations

Customer Satisfaction, Brand Avoidance, Consumer Study +19

Brand-related, Consumer to Consumer, Communication via Social Media

Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh · IIM Kozhikode Society & Management Review · 2013 · 31 citations

Digital Marketing, Exchange Product Information, Brand Strategy +21

I complain for your good? Re-examining consumer advocacy

K.R. Jayasimha, Aditya Billore · Journal of Strategic Marketing · 2015 · 28 citations

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