Yasaman Kamyab Hessary

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel et al. · Journal of Advertising · 2019 · 44 citations

Business, Marketing, Marketing Management +14

In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data

Su Jung Kim, Yayu Zhou, Edward C. Malthouse et al. · Digital Journalism · 2021 · 34 citations

Social Sciences, Communication, Marketing +17

Not all clicks are equal: detecting engagement with digital content

Yayu Zhou, Bobby J. Calder, Edward C. Malthouse et al. · Journal of Media Business Studies · 2021 · 31 citations

Business, Communication, Marketing +13

Role of Behavioral Heterogeneity in Aggregate Financial Market Behavior: An Agent-Based Approach

Yasaman Kamyab Hessary, Mirsad Hadžikadić · Procedia Computer Science · 2017 · 17 citations · Full text

Business, Economics, Finance +15