Yayu Zhou

In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data

Su Jung Kim, Yayu Zhou, Edward C. Malthouse et al. · Digital Journalism · 2021 · 34 citations

Social Sciences, Communication, Marketing +17

Not all clicks are equal: detecting engagement with digital content

Yayu Zhou, Bobby J. Calder, Edward C. Malthouse et al. · Journal of Media Business Studies · 2021 · 31 citations

Business, Communication, Marketing +13

To smile or not to smile: The role of facial expression valence on mundane and luxury products premiumness

Hong Zhu, Yayu Zhou, Yening Wu et al. · Journal of Retailing and Consumer Services · 2021 · 20 citations

Business, Marketing, Marketing Management +14

Dense is not green: How visual density influences greenness evaluation on environmentally friendly products

Chunqu Xiao, Haoyuan Wang, Yayu Zhou et al. · Frontiers in Psychology · 2023 · 10 citations · Full text

Arts, Design, Marketing +17

Does transvaginal natural orifice transluminal endoscopic surgery affect female sexual function?: a prospective cohort study

Dingyu Xu, Li He, Yonghong Lin et al. · BMC Women s Health · 2023 · 10 citations · Full text

Medicine, Gynecology, Surgery +13