Concepedia

Chunqu Xiao

CX

Statistics

Publications

6

Citations

92

H-Index

6

Active since

2018

Affiliations

Nanjing University(Current)

Shaoxing University

Nanjing University of Science and Technology

University at Buffalo, State University of New York

Chunqu Xiao is an author at Nanjing University specializing in marketing, business, and marketing management.

Publications per year

2018–2025

6

Publications

6

Promoting effects of color‐text congruence in banner advertising

Tengxiao Zhang, Chuting Bao, Chunqu Xiao · Color Research & Application · 2018 · 20 citations

Business, Marketing, Social Psychology +17

Vividly warm: The color saturation of logos on brands' customer sensitivity judgment

Chunqu Xiao, Hong Zhu, Xin Wang et al. · Color Research & Application · 2021 · 19 citations

Business, Marketing, Marketing Management +16

“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation

Xin Wang, Hong Zhu, Di Jiang et al. · Nankai Business Review International · 2023 · 19 citations

Business, Marketing, Psychology +11

The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands

Xinyue Zhou, Chunqu Xiao, Sunyee Yoon et al. · Journal of Consumer Research · 2025 · 13 citations · Full text

Business, Marketing, Marketing Management +17

New engines of economic growth: How digital currencies lead the way to growth in the era of digital economy

Runze Zhang, Zhijun Li, Chunqu Xiao et al. · Economic Analysis and Policy · 2023 · 11 citations

Social Sciences, Economics, Economic Development +13

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