Concepedia

Sunyee Yoon

SY

Statistics

Publications

4

Citations

355

H-Index

4

Active since

2016

Affiliations

University at Buffalo, State University of New York(Current)

Johns Hopkins University

Sunyee Yoon is an author at University at Buffalo, State University of New York specializing in behavioral decision making, social sciences, and behavioral economics.

ORCID

Top concepts

Publications per year

2016–2020

4

Publications

4

Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking

Sunyee Yoon, Hyeongmin Christian Kim · Journal of Consumer Research · 2017 · 143 citations

, , +29

Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending

Sunyee Yoon, Hyeongmin Christian Kim · Journal of Marketing Research · 2016 · 104 citations

, , +15

The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers

Utpal M. Dholakia, Leona Tam, Sunyee Yoon et al. · Journal of Consumer Research · 2016 · 75 citations

Guilt of the Meat‐Eating Consumer: When Animal Anthropomorphism Leads to Healthy Meat Dish Choices

Danny JM Kim, Sunyee Yoon · Journal of Consumer Psychology · 2020 · 33 citations

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