Iris van Ooijen

Does the GDPR Enhance Consumers’ Control over Personal Data? An Analysis from a Behavioural Perspective

Iris van Ooijen, Helena U. Vrabec · Journal of Consumer Policy · 2018 · 172 citations · Full text

Computing, Regulatory Policy, Consumer Law +15

Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising

Claire M. Segijn, Iris van Ooijen · Journal of Marketing Communications · 2020 · 91 citations · Full text

Business, Marketing, Marketing Management +17

Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

Iris van Ooijen, Marieke L. Fransen, Peeter W.J. Verlegh et al. · Food Quality and Preference · 2017 · 78 citations · Full text

Arts, Marketing, Marketing Management +8

Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour

Iris van Ooijen, Marieke L. Fransen, Peeter W.J. Verlegh et al. · Appetite · 2016 · 71 citations · Full text

Business, Marketing, Marketing Management +13

Privacy Cynicism and its Role in Privacy Decision-Making

Iris van Ooijen, Claire M. Segijn, Suzanna J. Opree · Communication Research · 2022 · 66 citations · Full text

Computing, Management Information Systems, Social Psychology +15