Publication | Open Access

Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles

Personalized AnalyticsSocial MediaBehavioral Decision MakingUser Behavior ModelingInteractive MarketingManagementUser ExperienceImplicit PersonalizationE-service PersonalizationSocial InfluenceHuman-computer InteractionPersuasive TechnologyCommunicationMarketingPersuasionSocial SciencesAttitude Theory