Marketing Letters · 2010 · 74 citations · 37 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyRetail MarketingBrand EquityBrand ExperienceBrand LoyaltyBrand PositioningCustomer EngagementCustomer LoyaltyBrand Consumer RelationshipsBrand InvolvementBrand Positioning AnalysisLoyalty DriversLoyalty IntentionStore Brand Image
37
Journal of the American Dietetic Association · 1994 · 46.5K citations
Building Store Loyalty through Store Brands
Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations
Why Store Brand Penetration Varies by Retailer
Stephen J. Hoch · Marketing Science · 1997 · 598 citations