Concepedia

Mercedes Martos‐Partal

MM

24

Publications

785

Citations

15

H-Index

2009

Active since

Affiliations

Universidad de Salamanca(Current)

Austral University of Chile

Universidad de Burgos

Mercedes Martos‐Partal is an author at Universidad de Salamanca specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Decision Making

Publications per year

2009–2023

24

Publications

24

Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty

Óscar González‐Benito, Mercedes Martos‐Partal · Journal of Retailing · 2011 · 126 citations

Retailer Positioning, Positioning (Marketing), Management +9

Store brand and store loyalty: The moderating role of store brand positioning

Mercedes Martos‐Partal, Óscar González‐Benito · Marketing Letters · 2010 · 74 citations

Marketing, Positioning (Marketing), Management +13

Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market

María Hidalgo-Baz, Mercedes Martos‐Partal, Óscar González‐Benito · Frontiers in Psychology · 2017 · 61 citations · Full text

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

Álvaro Garrido-Morgado, Óscar González‐Benito, Mercedes Martos‐Partal et al. · Journal of Retailing · 2020 · 50 citations

User Perception, Advertising, Engineering +11

Brands as substitutes for the need for touch in online shopping

Óscar González‐Benito, Mercedes Martos‐Partal, Sonia San Martín Gutiérrez · Journal of Retailing and Consumer Services · 2015 · 45 citations

Online Customer Behavior, Advertising, Brand Equity +13

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