Journal of Retailing and Consumer Services · 2015 · 46 citations · 31 references
BusinessMarketingMarketing ManagementBrand ManagementE-commerce RetailingRetail MarketingBrand AssociationsBrand ImageDigital MerchandisingOnline Consumer BehaviorRetail Customer ExperienceShopping PracticesBrand Touchpoint IntegrationBrand TouchpointsConsumer-brand Interactions
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Constructive Consumer Choice Processes
James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations
Brand Equity as a Signaling Phenomenon
Tülin Erdem, Joffre Swait́ · Journal of Consumer Psychology · 1998 · 1.9K citations