Concepedia

Brand Touchpoint Integration

Brand Touchpoint Integration is a strategic framework within brand identity integration that systematically aligns and coordinates all points of contact between a brand and its stakeholders to ensure consistent, coherent, and reinforced brand experiences across physical, digital, and experiential channels.

4

Publications

155

Citations

11

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

4

Radical Brand Evolution: A Case-Based Framework

Bill Merrilees · Journal of Advertising Research · 2005 · 56 citations · Full text

, , +15

Brands as substitutes for the need for touch in online shopping

Óscar González‐Benito, Mercedes Martos‐Partal, Sonia San Martín Gutiérrez · Journal of Retailing and Consumer Services · 2015 · 46 citations

, , +12

The customer journey: a proposal of indicators to evaluate integration and customer orientation

Ma Mercedes Cuyás Palazón Cuyás Palazón, Manuela López, María Sicilia Piñero et al. · Journal of Marketing Communications · 2022 · 29 citations

, , +16

Integrated Brand Experience Through Sensory Branding and IMC

Jai Beom Kim, Yoori Koo, Don Ryun Chang · Design Management Review · 2009 · 24 citations

, , +16

1–4 of 4

Authors

11

  1. YK
    Yoori Koo

    Hongik University, South Korea

    1 publications · 24 citations

    1

    h-index

  2. JB
    Jai Beom Kim

    Sungkyunkwan University, South Korea

    1 publications · 24 citations

    1

    h-index

  3. ÓG
    Óscar González‐Benito

    Universidad de Salamanca, Spain

    1 publications · 46 citations

    1

    h-index

  4. MM
    Mercedes Martos‐Partal

    Universidad de Salamanca, Spain

    1 publications · 46 citations

    1

    h-index

  5. BM
    Bill Merrilees

    Griffith University, Australia

    1 publications · 56 citations

    1

    h-index

1–5 of 11

Institutions

6

  1. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    24 citations

  2. Hongik University

    Seoul, South Korea

    1 h-index

    2 publications

    48 citations

  3. Griffith University

    Brisbane, Australia

    1 h-index

    1 publications

    56 citations

  4. Universidad de Murcia

    Murcia, Spain

    1 h-index

    4 publications

    116 citations

  5. Universidad de Burgos

    Burgos, Spain

    1 h-index

    1 publications

    46 citations

  6. Universidad de Salamanca

    Salamanca, Spain

    1 h-index

    2 publications

    92 citations

1–6 of 6

Venues

  1. Journal of Advertising Research

    JAR · 1 publications · 56 citations

    1

    h-index

  2. Journal of Retailing and Consumer Services

    1 publications · 46 citations

    1

    h-index

  3. Journal of Marketing Communications

    1 publications · 29 citations

    1

    h-index

  4. Design Management Review

    1 publications · 24 citations

    1

    h-index

1–4