Concepedia

Digital Merchandising

Digital Merchandising is a strategic retail practice that, as a distinct form of online product presentation and customer engagement, leverages digital technologies and data-driven personalization to optimize the visibility, appeal, and accessibility of goods within electronic marketplaces.

246

Publications

16.8K

Citations

581

Authors

319

Institutions

Publications per year

2017–2026

117

Variants

E-merchandisingOnline Merchandising

Parents

Children

Publications

246

The Future of Retailing

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält · Journal of Retailing · 2017 · 1K citations · Full text

, , +17

Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping

Khaled Hassanein, Milena Head · International Journal of Human-Computer Studies · 2007 · 954 citations

, , +16

Web retailing adoption: exploring the nature of internet users Web retailing behaviour

Aron O’Cass, Tino Oresti Fenech · Journal of Retailing and Consumer Services · 2003 · 653 citations

, , +12

Adoption of Virtual Try-on technology for online apparel shopping

Jiyeon Kim, Sandra Forsythe · Journal of Interactive Marketing · 2008 · 637 citations

, , +13

Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping

Zhenhui Jiang, Izak Benbasat · Journal of Management Information Systems · 2004 · 550 citations

, , +17

1–5 of 246

Authors

581

  1. DG
    Dhruv Grewal

    Babson College, United States

    6 publications · 1.6K citations

    6

    h-index

  2. EP
    Eleonora Pantano

    University of Bristol, United Kingdom

    5 publications · 290 citations

    5

    h-index

  3. WR
    Werner Reinartz

    University of Cologne, Germany

    4 publications · 625 citations

    4

    h-index

  4. AL
    Anne L. Roggeveen

    Babson College, United States

    4 publications · 1.4K citations

    4

    h-index

  5. JH
    Johan Hagberg

    University of Gothenburg, Sweden

    4 publications · 184 citations

    4

    h-index

1–5 of 581

Institutions

319

  1. Babson College

    Wellesley, United States

    6 h-index

    10 publications

    3K citations

  2. University of Cologne

    Cologne, Germany

    5 h-index

    9 publications

    1.3K citations

  3. University of South Carolina

    Columbia, United States

    4 h-index

    8 publications

    821 citations

  4. Auburn University

    Auburn, United States

    4 h-index

    4 publications

    881 citations

  5. University of Manchester

    Manchester, United Kingdom

    4 h-index

    15 publications

    1.3K citations

  6. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    4 h-index

    6 publications

    741 citations

  7. Stockholm School of Economics

    Stockholm, Sweden

    4 h-index

    5 publications

    1.2K citations

  8. University of Gothenburg

    Gothenburg, Sweden

    4 h-index

    5 publications

    293 citations

1–8 of 319

Venues

  1. Journal of Retailing and Consumer Services

    29 publications · 3.1K citations

    28

    h-index

  2. 7

    h-index

  3. Journal of Retailing

    7 publications · 1.6K citations

    7

    h-index

  4. Journal of Fashion Marketing and Management

    6 publications · 521 citations

    6

    h-index

  5. Technological Forecasting and Social Change

    7 publications · 676 citations

    6

    h-index

1–5