Concepedia

Mobile Merchandising

Mobile Merchandising is a digital merchandising strategy that specifically leverages mobile technologies and platforms to deliver personalized, location-aware, and context-sensitive product presentations, promotions, and purchasing experiences to consumers via handheld devices.

5

Publications

121

Citations

11

Authors

8

Institutions

Publications per year

2017–2026

3

Parents

Publications

5

‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

Rory Mulcahy, Aimee Riedel · Journal of Retailing and Consumer Services · 2018 · 46 citations · Full text

, , +14

Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach

Nadine R. Gier, Enrique Strelow, Caspar Krampe · Frontiers in Neuroscience · 2020 · 21 citations · Full text

, , +17

Analysis of the influence of mobile phones' material composition on the economic profitability of their manual dismantling

Martina Bruno, Luigi Sotera, Silvia Fiore · Journal of Environmental Management · 2022 · 21 citations

, , +12

Scan and rob! Convenience shopping, crime opportunity and corporate social responsibility in a mobile world

Adrian Beck, Matt Hopkins · Security Journal · 2016 · 20 citations · Full text

, , +17

Sales Communications in a Mobile World: Using the Latest Technology and Retaining the Personal Touch

Daniel Norris · Business Communication Quarterly · 2007 · 13 citations

, , +17

1–5 of 5

Authors

11

  1. MB
    Martina Bruno

    Politecnico di Torino, Italy

    1 publications · 21 citations

    1

    h-index

  2. SF
    Silvia Fiore

    Politecnico di Torino, Italy

    1 publications · 21 citations

    1

    h-index

  3. NR
    Nadine R. Gier

    Heinrich Heine University Düsseldorf, Germany

    1 publications · 21 citations

    1

    h-index

  4. AB
    Adrian Beck

    University of Leicester, United Kingdom

    1 publications · 20 citations

    1

    h-index

  5. RM
    Rory Mulcahy

    University of the Sunshine Coast, Australia

    1 publications · 46 citations

    1

    h-index

1–5 of 11

Institutions

8

  1. Politecnico di Torino

    Turin, Italy

    1 h-index

    3 publications

    63 citations

  2. Wageningen University & Research

    Wageningen, The Netherlands

    1 h-index

    1 publications

    21 citations

  3. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    13 citations

  4. University of the Sunshine Coast

    Sunshine Coast, Australia

    1 h-index

    1 publications

    46 citations

  5. Heinrich Heine University Düsseldorf

    Düsseldorf, Germany

    1 h-index

    2 publications

    42 citations

  6. University of Leicester

    Leicester, United Kingdom

    1 h-index

    2 publications

    40 citations

  7. Justus-Liebig-Universität Gießen

    Giessen, Germany

    1 h-index

    1 publications

    21 citations

  8. Queensland University of Technology

    Brisbane, Australia

    1 h-index

    1 publications

    46 citations

1–8 of 8

Venues

  1. Business Communication Quarterly

    BCQ · 1 publications · 13 citations

    1

    h-index

  2. Frontiers in Neuroscience

    1 publications · 21 citations

    1

    h-index

  3. Security Journal

    1 publications · 20 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 46 citations

    1

    h-index

  5. Journal of Environmental Management

    1 publications · 21 citations

    1

    h-index

1–5