Concepedia
Statistics
Publications
16
Citations
489
H-Index
13
Active since
2015
Affiliations
University of the Sunshine Coast(Current)
Queensland University of Technology
Griffith University
The University of Queensland
Aimee Riedel is an author at University of the Sunshine Coast specializing in marketing, consumer behavior, and business.
Publications per year
2015–2025
Consumers experiencing vulnerability: a state of play in the literature
Aimee Riedel, Dana Messenger, David Fleischman et al. · Journal of Services Marketing · 2021 · 78 citations
Social Sciences, Marketing, Consumer Behavior +9
Am I intruding? Developing a conceptualisation of advertising intrusiveness
Aimee Riedel, Clinton S. Weeks, Amanda Beatson · Journal of Marketing Management · 2018 · 54 citations
Business, Marketing, Psychology +12
‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Rory Mulcahy, Aimee Riedel · Journal of Retailing and Consumer Services · 2018 · 46 citations · Full text
Business, Marketing, Marketing Management +14
Increasing the independence of vulnerable consumers through social support
Amanda Beatson, Aimee Riedel, Marianella Chamorro‐Koc et al. · Journal of Services Marketing · 2020 · 43 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +16
Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news
Rory Mulcahy, Aimee Riedel, Byron Keating et al. · Journal of Service Theory and Practice · 2023 · 42 citations
Social Sciences, Psychology, Social Psychology +13
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