Concepedia

Nadine R. Gier

NR

Statistics

Publications

3

Citations

99

H-Index

3

Active since

2018

Affiliations

Heinrich Heine University Düsseldorf(Current)

Wageningen University & Research

Nadine R. Gier is an author at Heinrich Heine University Düsseldorf specializing in neuroscience, functional near-infrared spectroscopy, and functional neuroimaging.

Publications per year

2018–2023

3

Publications

3

The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect

Caspar Krampe, Nadine R. Gier, Peter Kenning · Frontiers in Human Neuroscience · 2018 · 65 citations · Full text

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Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach

Nadine R. Gier, Enrique Strelow, Caspar Krampe · Frontiers in Neuroscience · 2020 · 21 citations · Full text

, , +17

Why it is good to communicate the bad: understanding the influence of message framing in persuasive communication on consumer decision-making processes

Nadine R. Gier, Caspar Krampe, Peter Kenning · Frontiers in Human Neuroscience · 2023 · 13 citations · Full text

, , +17

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