Caspar Krampe

The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study

Caspar Krampe, Enrique Strelow, Alexander Haas et al. · European Journal of Marketing · 2018 · 65 citations

Brain Function, Developmental Cognitive Neuroscience, Prefrontal Cortex +28

The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect

Caspar Krampe, Nadine R. Gier, Peter Kenning · Frontiers in Human Neuroscience · 2018 · 62 citations · Full text

Consumer Perceptions of Precision Livestock Farming—A Qualitative Study in Three European Countries

Caspar Krampe, J. Serratosa, Jarkko K. Niemi et al. · Animals · 2021 · 47 citations · Full text

Precision Agriculture, Engineering, Agricultural Economics +16

Digital Art and the Metaverse: Benefits and Challenges

William Hurst, Orestis Spyrou, Bedir Teki̇nerdoğan et al. · Future Internet · 2023 · 38 citations · Full text

Artificial Intelligence, Participatory Art, Metaverse Varies +9

Why he buys it and she doesn't – Exploring self-reported and neural gender differences in the perception of eCommerce websites

Anika Nissen, Caspar Krampe · Computers in Human Behavior · 2021 · 37 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +16