Publication | Open Access

Why he buys it and she doesn't – Exploring self-reported and neural gender differences in the perception of eCommerce websites

Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchOnline Customer BehaviorBuying BehaviorManagementConsumer BehaviorUser PerceptionNeural Gender DifferencesEcommerce WebsitesConsumer Decision MakingUser ExperienceMarketingAdvertisingInteractive MarketingBusinessMarketing InsightsConsumer Attitude