Anika Nissen

Why he buys it and she doesn't – Exploring self-reported and neural gender differences in the perception of eCommerce websites

Anika Nissen, Caspar Krampe · Computers in Human Behavior · 2021 · 37 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +16

Users’ reactions to website designs: A neuroimaging study based on evolutionary psychology with a focus on color and button shape

Anika Nissen, René Riedl‬, Reinhard Schütte · Computers in Human Behavior · 2024 · 22 citations · Full text

Are You Human? Investigating the Perceptions and Evaluations of Virtual Versus Human Instagram Influencers

Anika Nissen, Colin Conrad, Aaron J. Newman · 2023 · 16 citations

Behavioral Decision Making, Social Psychology, Consumer Research +26

Between Anthropomorphism, Trust, and the Uncanny Valley: a Dual-Processing Perspective on Perceived Trustworthiness and Its Mediating Effects on Use Intentions of Social Robots

Anika Nissen, Katharina Jahn · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2021 · 11 citations · Full text

Utilizing Mobile fNIRS to Investigate Neural Correlates of the TAM in eCommerce

Anika Nissen, Caspar Krampe, Peter Kenning et al. · Socio-Environmental Systems Modeling · 2019 · 10 citations · Full text