Alexander Haas - Concepedia

Author

Alexander Haas

Justus-Liebig-Universität Gießen ORCID

Also Known As

Alexander Haas, Haas, Alexander

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

Justus-Liebig-Universität Gießen Paderborn University University of Turku Technische Hochschule Mittelhessen International Institute for Management Development

About

Alexander Haas is an author at Justus-Liebig-Universität Gießen specializing in management, marketing, and sales management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1K
2	Business	5	5	834
3	Social Sciences	4	4	156
4	Arts	1	1	69
5	Health Sciences	1	1	65

Alexander Haas

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets Harri Terho, Alexander Haas, Andreas Eggert, Industrial Marketing Management Sales ManagementValue TheoryManagementBusinessBusiness Markets	2011	309
Creating value in business relationships: The role of sales Alexander Haas, Ivan Snehota, Daniela Corsaro Industrial Marketing Management Customer SatisfactionRelationship MarketingSales ManagementValue TheoryBusiness	2011	208
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling Harri Terho, Andreas Eggert, Alexander Haas, Industrial Marketing Management Customer SatisfactionSales ManagementManagementConsumer ResearchBusiness	2015	168
Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople Alexander Haas, Peter Kenning Journal of Retailing Shoppers ’ DecisionCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingConsumer Study	2014	89
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action Harri Terho, Andreas Eggert, Wolfgang Ulaga, Industrial Marketing Management Organizational FactorsSales ManagementManagementBusinessBusiness Markets	2017	80
Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance? Melanie Bowen, Christine Lai-Bennejean, Alexander Haas, Industrial Marketing Management Social MediaBusiness-to-business ResearchDigital MarketingInteractive MarketingSocial Computing	2021	69
The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study Caspar Krampe, Enrique Strelow, Alexander Haas, European Journal of Marketing Brain FunctionDevelopmental Cognitive NeurosciencePrefrontal CortexAffective NeuroscienceSensory Experiences	2018	65
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages Martin Haupt, Stefanie Wannow, Linda Marquardt, Journal of Product & Brand Management Brand MessagesConsumer ResearchBrand StrategyConsumer AttitudePolitical Behavior	2023	51
Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling Eva Böhm, Andreas Eggert, Harri Terho, Journal of Personal Selling and Sales Management	2020	36
Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation Martin Haupt, Jan Freidank, Alexander Haas Review of Managerial Science	2024	35

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