31
Publications
1.8K
Citations
21
H-Index
2010
Active since
Daniela Corsaro is an author at IULM University specializing in management, business, and strategic management.
Top concepts
BusinessManagementStrategic ManagementBusiness StrategyMarketingOrganizational CommunicationValue TheoryRelationship MarketingSocial InnovationInnovation
Publications per year
2010–2022
31
31
The role of symbols in value cocreation
Melissa Archpru Akaka, Daniela Corsaro, Carol Kelleher et al. · Marketing Theory · 2014 · 126 citations
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