Concepedia

Álvaro Garrido-Morgado

ÁG

6

Publications

618

Citations

6

H-Index

2011

Active since

Affiliations

Universidad de Salamanca(Current)

Álvaro Garrido-Morgado is an author at Universidad de Salamanca specializing in management, marketing, and advertising.

ORCID

Top concepts

Publications per year

2011–2022

6

Publications

6

Corporate Reputation: A Combination of Social Responsibility and Industry

Tiago Melo, Álvaro Garrido-Morgado · Corporate Social Responsibility and Environmental Management · 2011 · 462 citations · Full text

, , +14

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

Álvaro Garrido-Morgado, Óscar González‐Benito, Mercedes Martos‐Partal et al. · Journal of Retailing · 2020 · 50 citations

, , +11

Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

E. Sophía Valenzuela-Gálvez, Álvaro Garrido-Morgado, Óscar González‐Benito · Journal of Research in Interactive Marketing · 2022 · 41 citations

, , +25

Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products

Álvaro Garrido-Morgado, Óscar González‐Benito, Mercedes Martos‐Partal · Frontiers in Psychology · 2016 · 32 citations · Full text

, , +21

Merchandising at the point of sale: differential effect of end of aisle and islands

Álvaro Garrido-Morgado, Óscar González‐Benito · BRQ Business Research Quarterly · 2014 · 21 citations · Full text

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