Decomposing the effects of online customer reviews on brand, price, and product attributes

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.8K citations

Marketing, Customer Satisfaction, Online Book Reviews +15

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.7K citations

Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations

Digital Marketing, Emerging Media, Consumer Research +22

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2K citations

Customer Satisfaction, Elaboration Likelihood Model, Consumer Research +18

Brand Equity as a Signaling Phenomenon

Tülin Erdem, Joffre Swait́ · Journal of Consumer Psychology · 1998 · 1.9K citations

Brand Equity, Signaling Phenomenon, Management +7