Concepedia

Brand Analytics

Brand Analytics is a subfield of Marketing Analytics that focuses on the systematic measurement, monitoring, and analysis of brand performance, perception, and equity to inform strategic brand management decisions.

126

Publications

9.3K

Citations

333

Authors

187

Institutions

Publications per year

2017–2026

66

Parents

Children

Publications

126

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Seshadri Tirunillai, Gerard J. Tellis · Journal of Marketing Research · 2014 · 771 citations

, , +13

Twitter brand sentiment analysis: A hybrid system using n-gram analysis and dynamic artificial neural network

M. Ghiassi, J.F. Skinner, David Zimbra · Expert Systems with Applications · 2013 · 485 citations

, , +17

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

Liu Xia, Hyunju Shin, Alvin C. Burns · Journal of Business Research · 2019 · 477 citations

, , +17

Understanding brand performance measures: using Dirichlet benchmarks

A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt · Journal of Business Research · 2003 · 425 citations

, , +12

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel, Wendy W. Moe · Journal of Marketing Research · 2014 · 319 citations

, , +11

1–5 of 126

Authors

333

  1. PK
    P.K. Kannan

    University of Maryland, College Park, United States

    4 publications · 318 citations

    4

    h-index

  2. AX
    Anbang Xu

    IBM Research - Almaden, United States

    3 publications · 165 citations

    3

    h-index

  3. WW
    Wendy W. Moe

    University of Pennsylvania, United States

    3 publications · 364 citations

    3

    h-index

  4. RA
    Rama Akkiraju

    IBM Research - Almaden, United States

    3 publications · 165 citations

    3

    h-index

  5. GJ
    G. J. Goodhardt

    London South Bank University, United Kingdom

    2 publications · 453 citations

    2

    h-index

1–5 of 333

Institutions

187

  1. University of Maryland, College Park

    College Park, United States

    5 h-index

    11 publications

    1.5K citations

  2. University of Amsterdam

    Amsterdam, The Netherlands

    3 h-index

    11 publications

    728 citations

  3. University of Iowa

    Iowa City, United States

    3 h-index

    4 publications

    118 citations

  4. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    3 h-index

    4 publications

    194 citations

  5. IBM Research - Almaden

    San Jose, United States

    3 h-index

    19 publications

    568 citations

  6. Northwestern University

    Evanston, United States

    3 h-index

    5 publications

    689 citations

  7. Columbia University

    New York, United States

    2 h-index

    2 publications

    93 citations

  8. London South Bank University

    London, United Kingdom

    2 h-index

    3 publications

    877 citations

1–8 of 187

Venues

  1. Journal of Business Research

    JBR · 7 publications · 1.2K citations

    7

    h-index

  2. Journal of Marketing

    JM · 7 publications · 587 citations

    7

    h-index

  3. Journal of Marketing Research

    5 publications · 1.3K citations

    5

    h-index

  4. Marketing Intelligence & Planning

    4 publications · 97 citations

    4

    h-index

  5. Marketing Science

    4 publications · 688 citations

    4

    h-index

1–5