Concepedia

Digital Brand Analytics

Digital Brand Analytics is a scholarly methodological framework within brand analytics that systematically leverages digital data and computational techniques to measure, analyze, and interpret brand-related consumer behaviors, sentiments, and interactions across online platforms.

20

Publications

2.5K

Citations

61

Authors

32

Institutions

Publications per year

2017–2026

12

Parents

Publications

20

Twitter brand sentiment analysis: A hybrid system using n-gram analysis and dynamic artificial neural network

M. Ghiassi, J.F. Skinner, David Zimbra · Expert Systems with Applications · 2013 · 485 citations

, , +17

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

Liu Xia, Hyunju Shin, Alvin C. Burns · Journal of Business Research · 2019 · 477 citations

, , +17

Mining Brand Perceptions from Twitter Social Networks

Aron Culotta, Jennifer Cutler · Marketing Science · 2016 · 258 citations

, , +17

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Sérgio Moro, Paulo Rita, Bernardo Vala · Journal of Business Research · 2016 · 223 citations

, , +16

Extracting brand information from social networks: Integrating image, text, and social tagging data

Jan Klostermann, Anja Plumeyer, Daniel Böger et al. · International Journal of Research in Marketing · 2018 · 140 citations

, , +17

1–5 of 20

Authors

61

  1. HS
    Hamid Shirdastian

    Concordia University, Canada

    1 publications · 117 citations

    1

    h-index

  2. DB
    Diren Bulut

    Istanbul University, Türkiye

    1 publications · 15 citations

    1

    h-index

  3. CX
    Chen Xing

    Bank of China, China

    1 publications · 34 citations

    1

    h-index

  4. KN
    Kalle Nuortimo

    University of Oulu, Finland

    1 publications · 11 citations

    1

    h-index

  5. UP
    Utku Pamuksuz

    University of Illinois Urbana-Champaign, United States

    1 publications · 40 citations

    1

    h-index

1–5 of 61

Institutions

32

  1. Northwestern University

    Evanston, United States

    2 h-index

    4 publications

    645 citations

  2. University of Minho

    Braga, Portugal

    1 h-index

    1 publications

    223 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    1 h-index

    3 publications

    120 citations

  4. Louisiana State University

    Baton Rouge, United States

    1 h-index

    1 publications

    477 citations

  5. Polydoro Ernani de São Thiago University Hospital

    Florianópolis, Brazil

    1 h-index

    1 publications

    23 citations

  6. Bank of China

    Beijing, China

    1 h-index

    1 publications

    34 citations

  7. Emory University

    Atlanta, United States

    1 h-index

    1 publications

    23 citations

  8. Iscte – Instituto Universitário de Lisboa

    Lisbon, Portugal

    1 h-index

    3 publications

    669 citations

1–8 of 32

Venues

  1. Journal of Business Research

    JBR · 3 publications · 762 citations

    3

    h-index

  2. SSRN Electronic Journal

    Repository · 1 publications · 23 citations

    1

    h-index

  3. Marketing Science

    1 publications · 258 citations

    1

    h-index

  4. Electronic Commerce Research and Applications

    1 publications · 34 citations

    1

    h-index

  5. Journal of Global Information Management

    1 publications · 123 citations

    1

    h-index

1–5