P. S. Varsha is an author at Presidency University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingArtificial IntelligenceBiasDesignTourismBrandingAdvertisingBrand Equity
Publications per year
2021–2023
3
3
The Impact of Artificial Intelligence on Branding
P. S. Varsha, Shahriar Akter, Amit Kumar et al. · Journal of Global Information Management · 2021 · 114 citations · Full text
Artificial Intelligence, Digital Marketing, Brand Strategy +21
Rows per page
1–3 of 3