Birgit Muskat

Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend

Girish Prayag, Sameer Hosany, Birgit Muskat et al. · Journal of Travel Research · 2015 · 821 citations · Full text

Customer Satisfaction, Tourism Performance, Tourism Supply +17

Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process

Marion Karl, Birgit Muskat, Brent W. Ritchie · Journal of Destination Marketing & Management · 2020 · 177 citations · Full text

Decision-making Process, Behavioral Sciences, Destination Marketing +10

Tourism Demand Forecasting: A Decomposed Deep Learning Approach

Yishuo Zhang, Gang Li, Birgit Muskat et al. · Journal of Travel Research · 2020 · 152 citations · Full text

Artificial Intelligence, Accurate Demand Forecasting, High Accuracy +13

Perceived quality, authenticity, and price in tourists’ dining experiences: Testing competing models of satisfaction and behavioral intentions

Birgit Muskat, Tanja Hörtnagl, Girish Prayag et al. · Journal Of Vacation Marketing · 2019 · 146 citations · Full text

Customer Satisfaction, Tourism Management, Consumer Research +17

A serious leisure perspective of culinary tourism co-creation: the influence of prior knowledge, physical environment and service quality

Girish Prayag, Martin Gannon, Birgit Muskat et al. · International Journal of Contemporary Hospitality Management · 2020 · 110 citations · Full text

Serious Leisure Perspective, Customer Satisfaction, Tourism Management +21