Concepedia

Daniel S. Kostyra

DS

Statistics

Publications

2

Citations

102

H-Index

2

Active since

2015

Affiliations

Technical University of Darmstadt(Current)

Daniel S. Kostyra is an author at Technical University of Darmstadt specializing in communication, brand equity, and interactive marketing.

ORCID

Top concepts

Publications per year

2015–2015

2

Publications

2

Marketing Automation

Irina Heimbach, Daniel S. Kostyra, Oliver Hinz · Business & Information Systems Engineering · 2015 · 87 citations

Decomposing the effects of online customer reviews on brand, price, and product attributes

Daniel S. Kostyra, Jochen Reiner, Martin Natter et al. · International Journal of Research in Marketing · 2015 · 15 citations · Full text

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