Concepedia

Irina Heimbach

IH

Statistics

Publications

6

Citations

349

H-Index

6

Active since

2015

Affiliations

Technical University of Darmstadt(Current)

WHU – Otto Beisheim School of Management

Goethe University Frankfurt

Irina Heimbach is an author at Technical University of Darmstadt specializing in communication, social media, and content analysis.

Top concepts

Social MediaCommunicationArtsContent AnalysisJournalismManagementData ScienceViral MarketingSocial ComputingSocial Influence

Publications per year

2015–2022

6

Publications

6

Marketing Automation

Irina Heimbach, Daniel S. Kostyra, Oliver Hinz · Business & Information Systems Engineering · 2015 · 87 citations

The impact of content sentiment and emotionality on content virality

Irina Heimbach, Oliver Hinz · International Journal of Research in Marketing · 2016 · 66 citations

Viral Marketing, Social Media, Content Sentiment +9

The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks

Irina Heimbach, Oliver Hinz · Information Systems Research · 2018 · 61 citations

Online Communication, Social Technologies, Social Influence +27

Values and Ethics in Information Systems

Sarah Spiekermann, Hanna Krasnova, Oliver Hinz et al. · Business & Information Systems Engineering · 2022 · 57 citations · Full text

Computer Ethic, Information Systems, Value Theory +6

Content Virality on Online Social Networks

Irina Heimbach, Benjamin Schiller, Thorsten Strufe et al. · 2015 · 47 citations

Engineering, Social Medium Monitoring, Random Sample +21

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