Managing the franchised brand: The franchisees' perspective

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

Business, Marketing, Marketing Management +11

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations

Business, Marketing, Marketing Management +10

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller, David A. Aaker · Journal of Marketing Research · 1992 · 1.2K citations

Business, Marketing, Marketing Management +13

Corporate branding and corporate brand performance

Fiona Harris, Leslie de Chernatony · European Journal of Marketing · 2001 · 895 citations

Business, Marketing, Marketing Management +15

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

George S. Low, Ronald A. Fullerton · Journal of Marketing Research · 1994 · 312 citations

Business, Marketing, Marketing Management +16