Franchise Strategy

Franchise Strategy is a strategic framework within the domain of franchise operations that specifies how franchisors align business expansion, brand consistency, and partner governance to achieve competitive advantage and sustainable growth in multi-unit, decentralized organizational structures.

65

Publications

3.9K

Citations

108

Authors

79

Institutions

Publications per year

2017–2026

12

Authors

108

  1. JG
    James G. Combs

    Florida State University, United States

    6 publications · 483 citations

    6

    h-index

  2. WE
    William E. Gillis

    Mitchell College, United States

    4 publications · 260 citations

    4

    h-index

  3. LF
    Lorelle Frazer

    Griffith University, Australia

    4 publications · 99 citations

    4

    h-index

  4. HJ
    Hyo Jin Jeon

    University of Nevada, Reno, United States

    3 publications · 101 citations

    3

    h-index

  5. SW
    Scott Weaven

    Griffith University, Australia

    3 publications · 119 citations

    3

    h-index

1–5 of 108

Venues

  1. Journal of Small Business Management

    JSBM · 4 publications · 292 citations

    4

    h-index

  2. Journal of Business Research

    JBR · 4 publications · 184 citations

    4

    h-index

  3. Journal of Marketing Channels

    3 publications · 71 citations

    3

    h-index

  4. Strategic Management Journal

    SMJ · 3 publications · 944 citations

    3

    h-index

  5. Journal of Business Venturing

    JBV · 2 publications · 191 citations

    2

    h-index

1–5