Concepedia

Narrative Branding

Narrative Branding is a strategic branding framework that distinguishes itself from other brand identity models by embedding a cohesive, story-driven structure into a brand’s communication to foster emotional engagement and consumer connection.

77

Publications

5.3K

Citations

164

Authors

101

Institutions

Publications per year

2017–2026

36

Parents

Publications

77

Narrative Processing: Building Consumer Connections to Brands

Jennifer Edson Escalas · Journal of Consumer Psychology · 2004 · 736 citations

, , +14

The impact of storytelling on the consumer brand experience: The case of a firm-originated story

Anna Lundqvist, Veronica Liljander, Johanna Gummerus et al. · Journal of Brand Management · 2012 · 301 citations

, , +12

The essential brand persona: storytelling and branding

Stephen Herskovitz, Malcolm Crystal · Journal of Business Strategy · 2010 · 275 citations

, , +15

Culture Stories:Understanding Cultural urban Branding

Ole B. Jensen · Planning Theory · 2007 · 253 citations

, , +17

How to Align your Brand Stories with Your Products

Hung‐Chang Chiu, Yi-Ching Hsieh, Yi-Chu Kuo · Journal of Retailing · 2012 · 222 citations

, , +14

1–5 of 77

Authors

164

  1. HJ
    Hope Jensen Schau

    University of Arizona, United States

    2 publications · 112 citations

    2

    h-index

  2. CA
    Cristel Antonia Russell

    American University, United States

    2 publications · 112 citations

    2

    h-index

  3. ND
    Nathalie Dens

    University of Antwerp, Belgium

    2 publications · 103 citations

    2

    h-index

  4. PD
    Patrick De Pelsmacker

    University of Antwerp, Belgium

    2 publications · 103 citations

    2

    h-index

  5. SB
    Stephen Brown

    University of Ulster, United Kingdom

    2 publications · 24 citations

    2

    h-index

1–5 of 164

Institutions

101

  1. University of Ulster

    Coleraine, United Kingdom

    3 h-index

    3 publications

    37 citations

  2. Radboud University Nijmegen

    Nijmegen, The Netherlands

    2 h-index

    3 publications

    405 citations

  3. Suffolk University

    Boston, United States

    2 h-index

    2 publications

    128 citations

  4. Copenhagen Business School

    Copenhagen, Denmark

    2 h-index

    2 publications

    117 citations

  5. University of Antwerp

    Antwerp, Belgium

    2 h-index

    7 publications

    393 citations

  6. University of Arizona

    Tucson, United States

    2 h-index

    2 publications

    771 citations

  7. Texas State University

    San Marcos, United States

    2 h-index

    4 publications

    264 citations

  8. Loyola University New Orleans

    New Orleans, United States

    2 h-index

    2 publications

    149 citations

1–8 of 101

Venues

  1. Journal of Brand Management

    6 publications · 608 citations

    6

    h-index

  2. Journal of Marketing Management

    MM · 4 publications · 280 citations

    4

    h-index

  3. Journal of Strategic Marketing

    4 publications · 205 citations

    4

    h-index

  4. Journal of Product & Brand Management

    4 publications · 253 citations

    4

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 310 citations

    3

    h-index

1–5