Concepedia

Hung‐Chang Chiu

HC

Statistics

Publications

7

Citations

718

H-Index

7

Active since

2005

Affiliations

National Tsing Hua University(Current)

National Chung Hsing University

National Central University

Soochow University

Indiana University South Bend

Hung‐Chang Chiu is an author at National Tsing Hua University specializing in marketing, marketing management, and business.

Publications per year

2005–2012

7

Publications

7

Maintaining a committed online customer: A study across search-experience-credence products

Yi-Ching Hsieh, Hung‐Chang Chiu, Mei-Yi Chiang · Journal of Retailing · 2005 · 324 citations

Business, Marketing, Marketing Management +14

How to Align your Brand Stories with Your Products

Hung‐Chang Chiu, Yi-Ching Hsieh, Yi-Chu Kuo · Journal of Retailing · 2012 · 222 citations

Business, Marketing, Marketing Management +14

All for one but does one strategy work for all?

Yi‐Ching Hsieh, Jinshyang Roan, Anurag Pant et al. · Managing Service Quality · 2012 · 65 citations

Business, Marketing, Marketing Management +17

Family communication and parental influence on children's brand attitudes

Yi-Ching Hsieh, Hung‐Chang Chiu, Chia Chi Lin · Journal of Business Research · 2006 · 52 citations

Business, Marketing, Marketing Management +14

How to Encourage Customers to Use Legal Software

Hung‐Chang Chiu, Yi-Ching Hsieh, Mei-Chien Wang · Journal of Business Ethics · 2007 · 34 citations

Law, Marketing, Business Ethics +9

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