Concepedia

Yi-Ching Hsieh

YH

Statistics

Publications

7

Citations

835

H-Index

7

Active since

2003

Affiliations

National Chung Hsing University(Current)

National Central University

National Tsing Hua University

Soochow University

Yi-Ching Hsieh is an author at National Chung Hsing University specializing in marketing, marketing management, and business.

Publications per year

2003–2012

7

Publications

7

Maintaining a committed online customer: A study across search-experience-credence products

Yi-Ching Hsieh, Hung‐Chang Chiu, Mei-Yi Chiang · Journal of Retailing · 2005 · 324 citations

, , +14

How to Align your Brand Stories with Your Products

Hung‐Chang Chiu, Yi-Ching Hsieh, Yi-Chu Kuo · Journal of Retailing · 2012 · 222 citations

, , +14

Relational Bonds and Customer's Trust and Commitment - A Study on the Moderating Effects of Web Site Usage

Neng-Pai Lin, James C.M. Weng, Yi-Ching Hsieh · Service Industries Journal · 2003 · 160 citations

, , +11

Family communication and parental influence on children's brand attitudes

Yi-Ching Hsieh, Hung‐Chang Chiu, Chia Chi Lin · Journal of Business Research · 2006 · 52 citations

, , +14

How to Encourage Customers to Use Legal Software

Hung‐Chang Chiu, Yi-Ching Hsieh, Mei-Chien Wang · Journal of Business Ethics · 2007 · 34 citations

, , +9

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