Statistics
Publications
1
Citations
222
H-Index
1
Active since
2012
Affiliations
Wistron (Taiwan)(Current)
Yi-Chu Kuo is an author at Wistron (Taiwan) specializing in brand messaging, brand communication, and brand equity.
Publications per year
2012–2012
1
1
How to Align your Brand Stories with Your Products
Hung‐Chang Chiu, Yi-Ching Hsieh, Yi-Chu Kuo · Journal of Retailing · 2012 · 222 citations
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